Get crystal clear on where your school is succeeding and what to improve next.

Our industry-leading parent surveys have helped 800+ Christian schools get the insight they needed to make wise decisions.

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Parent Surveys Conducted

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responses from Christian school constituents

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years of experience and refinements

Do you know what your students' parents really think?

This has been a turbulent year for Christian schools.

Economic, political, social, and health factors dramatically changed the education landscape.

For many Christian schools, this upheaval fueled rapid growth as parents sought out better options for their kids. For others, the cost was great as parents lost jobs or failed to see the value of paying tuition for an online education.

Whether your school grew or groaned under the weight of 2020-21, one essential question must be answered. What do parents really think?

The fatal flaws and hidden cost of nearly every homegrown parent survey:

Most schools conduct a parent survey. (If you aren’t doing this yearly, start now!)

Unfortunately, most DIY surveys yield false positives that inspire costly and/or time-consuming initiatives that ultimately fail to improve parent satisfaction.

Common Problems include:

Not knowing what a good score is.
Pop quiz: If your school scores a 7.75 out of 10 for overall satisfaction, does that deserve congrats or concern?
Not knowing what matters.
Pop quiz again: Is 4.23 out of 5 a good score for "Teachers are Christian role models?" What about the same score for your school's use of technology? These scores may look identical, but their respective impact on parent satisfaction is wildly different.
Not knowing what to do next.
Poorly-worded questions, non-normed data, and unclear implications lead schools to waste money and energy on programs, facilities, and changes that fail to improve parent satisfaction. Our survey lifts the fog and brings clarity, so you can invest in the areas that lead to long-term success.

Without nationally-normed data and a professionally-prepared survey, it is very difficult to get reliable insights into what parents really think. That’s why we’ve spent over 15 years designing and refining an industry-leading survey that helps Christian schools get more useful feedback and make better decisions.

WOW! What a report. I spent a couple of hours last night going through it. I am amazed at how such a simple-questioned survey can give such valuable insight to the school. I will obviously be spending more time with the report. I love the various angles in which you can view the data. This can really help us determine not only what the issues are but also who they affect.

Anthony K.

Principal

Key Benefits of the Parent Satisfaction & Referral Survey (PSRS)

Differentiate Effectively

What do your parents care about most? What are your natural program strengths? The PSRS gives you clarity on these two essential questions, so you can stand out in the crowd.

Retain more Students

Parent satisfaction is key to retention. The PSRS helps you retain more families by identifying how parents see the effectiveness and importance of various program aspects. One without the other is not enough!

Generate More Leads

Word of mouth is still the most powerful lead generation tool for schools. The PSRS offers the essential insights required to promote spontaneous and intentional WOM referrals.

Enroll More Students

To increase your closing rate, you must understand the mental starting place for your parents. The PSRS, along with the powerful challenger-selling model, helps Principals enroll more families who visit even one time.

Better Tuition & Financial Aid

GraceWorks’ PSRS answers the two most important questions for any tuition increase: 1) Will they? and 2) Can they? The cost of the PSRS is cheap insurance against the cost of failing a major tuition / financial aid change.

Identify Volunteers

The PSRS delivers a list of volunteers in 13 Categories who are willing to help you with practical marketing and fundraising tasks, such as serving on a taskforce.

What You Get with the Parent Satisfaction & Referral Survey

The PSRS is perhaps the highest ROI investment your school can make. If you act on the data, the survey will pay for itself many times over. Schools find these insights particularly helpful:

Overall satisfaction and willingness to refer by division
Know how your elementary, middle, high school are performing individually.
Comments sorted by subgroup
Drill down on subgroups with stellar or poor satisfaction scores.
Normed data for key program elements
See how your Christian school stacks up against others from engaging teaching to use of technology, from tuition to financial aid — 40 elements in all
Quality gaps for all program elements
The PSRS offers a commonsense approach to identifying problems.
"Leverage" (impact of program elements)
Leverage provides a precise measurement of the impact of each program element on overall satisfaction and willingness to refer – for good or ill.
Thumbs up / thumbs down evaluations
A black and white analysis of each program element.
Thrills / Chills / Frills / Annoyances
Get priceless insight with this short (typically one page) graphical presentation.
Re-enrollment status
Including buying topology comparison, and enrollment information on eligible siblings or congregational members not enrolled at your school.
Progress reports sent twice a week
This high-touch approach encourages increased response rates.
Lists of Promoters, Detractors, and Passives
Note: Promoters are 3-5x more likely to volunteer, donate, refer, enroll, and re-enroll.
Lists of willing volunteers
Find out who is willing to help with marketing tasks and annual fund tasks (as desired).
Ample testimonial material
Dozens (if not hundreds) of kind comments from your Promoters. Use them on your website, social media, print material, and more!
Explanation of Detractor and Passive problems
Understand why unsatisfied parents feel that way — in their own words.
Detailed explanation of what to do next,
Including a month-by-month calendar of word of mouth activities.
Alumni Series
An entire series of questions designed to measure the “long-term” impact of Christian education. Are your former students still demonstrating the “marks of a Christian”?

Plus, you’ll get:

Leads from Promoters of other families to recruit,
Suggestions for improvement from all respondents,
Student survey data analysis – segregated from other respondents,
Close correlates of each programmatic element, and
Raw data for advanced work. (We strip out token numbers of respondents who wish to be anonymous.)

Feeling overwhelmed? That’s natural. Properly surveyed, your parents are a deep well of priceless insight.

Rest assured though, the survey results are easy to understand. Plus, Daniel Krause (President of GraceWorks Ministries) includes a few hours of debrief time with every survey. You’ll have an opportunity to ask questions and get Dan’s insight into your highest leverage next steps.

The Parent Satisfaction and Referral Survey was extremely helpful to Lincoln Christian School, both to our board and administration… The information we gleaned from the survey has been at the center of our planning and decision-making since it was made available to us in an easy-to-understand, comprehensive format. Dan Krause added his expertise in interpreting the results and has been available for follow-up services that we feel will continue to help us be responsive to our constituents.

Mark W.

Superintendent

PSRS Process

1. Order Your Survey

Choose the Standard+ or Advanced survey based on your needs.

2. We conduct the survey

After a quick and seamless onboarding process, you’ll be able to sit back as we do the hard work of gathering responses, analyzing results, and preparing a report.

3. Gain Valuable Insights

You’ll receive the PSRS Report with helpful summaries, charts, and detail data. Get the 30,000 foot view or get down in the weeds. Dan Krause will also spend a few hours with you debriefing the results.

Standard+ vs. Advanced

Includes	Standard + Survey	Advanced Survey
School-wide Satisfaction exclusively for Christian Schools
3 Different Reports, School as a Whole
Program Elements: Thrill, Fix, Frill, Annoy by impact on satisfaction
Satisfaction by Demographic
Enrollment / Re-enrollment Status & Why
Marketing / Fundraising Volunteer Lists
Categorized Comments by Demographic
Leads of Actual Prospective Families
Testimonials
Biweekly Progress Reports
Close Correlates of Program Elements
Alumni Results
School as a Whole Report (3 total)
Survey Responses Raw Data
WOM Promoter Lists
WOM Promoter Plan
Assessment of Curricular Areas
Survey Refinements from 15+ Years of Experience
3 Divisional Reports (e.g. Elementary, Middle or Junior High, High School, Staff) - the same reports as School as a Whole
Largely Unlimited Custom Questions or Survey Adaptations
New! Comparison Reports - Division, Year to Year, Other Schools
Debrief Time by GraceWorks President Dan Krause	2 Hours	4 Hours

Standard+ Survey
$1,595

Advanced Survey
$2,195

Has Covid-19 negatively impacted your school financially?

Our mission as a 501c3 non-profit is to serve Christian schools as they train and educate the next generation of children. We understand that while many schools have grown as a result of the Coronavirus pandemic, others have been put under great financial strain.

If your school would like to take a survey, but cannot afford the full price, we are pleased to offer a 50% discount using the links below. If you are able to pay full price, please do! This discount is intended to serve schools with the greatest need.